A shop may communicate a new product, a restaurant--live band night, a bookstore--book signings. Professionals, too, can use blogs to establish credibility or relevancy among their consumer base. Doctors may use it to communicate useful information to their practice such as medical opinions concerning vaccination and autism, or to communicate timely information such as symptoms that should prompt a medical visit when the Swine Flu was spreading throughout the U.S.
But effective blogging takes time, a keen sense of business, and an intuitive approach to what customers need to hear. Hiring a professional to maintain your blog can do wonders for your business and reputation.
The benefits of maintaining a business blog are
- Search engines will rank you higher based upon your readership and how recently your content was updated. Higher rankings mean more visitors=more clients.
- You can communicate instantly and effectively with your client base.
- Clients can reach you about topics relevant to them, providing feedback they may not offer in person.
- You establish credibility and create a connection with your consumers, appearing human versus as a big, inaccessible corporation.
- The casual nature of blogging allows you to establish your values and helps your company gain recognition for things that may have no place in mainstream advertising. (I.e., charity work, employee profiles, product reviews, industry advice.)
Relevant Information
Accurate Communication
Timely News
Frequent Updates
Proper Grammar and Spelling (limited abbreviations)
Text that is Casual and Friendly in Tone
For more information, or for help maintaining your company's blogs, please contact shellykent@comcast.net.
Until next time, Farewell and Blog-Luck!
~Shelly
